The Martin Bauer Group, a Secaucus, N.J.-based manufacturer and provider of quality teas and botanicals, said it acquired a majority interest in Power Brands. Power Brands is a beverage development, formulation, production and marketing service company based in Los Angeles.
The acquisition of Power Brands is consistent with Marin Bauer’s growth strategy pursued over the past three years in North America, including the 2018 opening of its first liquid ingredient plant in Bethlehem, Pa., the 2019 acquisition of BI Nutraceuticals and the 2020 acquisition of Core Botanica. Martin Bauer said it is now adding critical innovation capabilities to its portfolio.
“Power Brands, for the past decade, has been the go-to outfit for dozens of beverage companies — small and large — interested in creating, formulating, manufacturing and successfully marketing their brands,” said Ennio Ranaboldo, CEO of the Martin Bauer Group in North America. “Led by expert management and featuring an incredibly competent technical team, Power Brands will continue to operate independently while offering us additional opportunities to share knowledge and broaden Martin Bauer services to the U.S. and global clients in the beverage industry.”