Year-round, and especially this year, the milk industry worked hard to get milk to those who needed it.

To show his appreciation for being the highlight of his Christmas Eve night, “Santa J. Claus” has a special message for the industry, said the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

MilkPEP said it is inviting each person who helps fuel Santa's journey — including employees of a MilkPEP brand or state/regional organization, or family members of employees of a MilkPEP brand or state/regional organization — to join in the fun by:

• Uploading their sweet milk and cookies creations to gotmilkcookiechallenge.com for a chance to win a surprise from Santa J Claus himself. Entries much be received by midnight on Friday, Dec. 11, 2020, to qualify.
• Spreading the “milk-tastic” holiday cheer by encouraging co-workers and families to join in the fun.