CP Kelco, an Atlanta-based provider of nature-based ingredient solutions, said it launched a new virtual experience that allows customers, partners and other industry stakeholders to discover the company’s insights and unique portfolio of offerings through an innovative virtual reality environment.

“We have missed some of our interactions with our customers, distributors, agents and prospects in the industry over the past several months, since most trade shows and events have been cancelled due to the global pandemic,” said Jérôme Béra, senior vice president, global marketing at CP Kelco. “However, with agility in mind, we turned this challenge into an opportunity to take advantage of new technology and reimagine how we can connect with customers and prospects. Today, we invite our customers, distributors, agents and prospects to explore our new virtual meeting place, which offers a full range of dynamic content including webinars, videos, whitepapers and more.”

After registering, visitors will be greeted by CP Kelco President Didier Viala at the entrance of the virtual environment. From there, visitors are free to navigate through the lobby, where they can access insights on key market trends and the company’s latest ingredient solutions for a variety of applications, CP Kelco said.

“Of course, being at trade shows enables visitors to see different product innovations up close,” said Béra. “The next best option for experiencing our unique food and beverage prototypes will be in our virtual test kitchen, scheduled to open later this fall. We strongly encourage people to return often to our virtual venue to explore what’s new.”

Learn more and register at www.cpkelco.com/virtual.