The company is focusing on growth in new, innovative food and dairy categories.
Finlandia Cheese Inc., part of Valio, a Helsinki, Finland-headquartered dairy and food company, is changing its name to Valio USA, effective Oct. 1. The name change is part of the Parsippany, N.J.-based company’s expansion into new innovative categories such as plant-based cheese alternatives, as well as value-added dairy ingredients and solutions for US food manufacturers, Valio said.
The new name will also provide a closer connection between the subsidiary and its parent company in corporate branding and messaging. Due to its strong recognition among consumers, Finlandia will remain the brand name for Valio USA’s cheese and butter line, Valio said.