California dairy organizations, farmers partner with Feeding America for new campaign
The #FoodForThought campaign highlights acts of kindness while inspiring and encouraging people to give back to their community.
Committed to helping California families facing hunger, the California Milk Processor Board (CMPB), creators of “got milk?”and toma leche, and the California Milk Advisory Board (CMAB), representing California dairy farm families, announced a partnership with Feeding America to help provide 1 million meals and 1 million servings of milk through the launch of #FoodForThought. The new campaign highlights acts of kindness while inspiring and encouraging people to give back to their community.
More than 4.2 million people in California face hunger, and that number is rising, Tracy, Calif.-based CMAB said. The COVID-19 pandemic has resulted in an increased need for food assistance in communities across the country. #FoodForThought is dedicated to recognizing the myriad acts of kindness displayed by individuals and groups committed to serving communities — from preparing meals for families to surprising and delighting friends with milk and cookie drops and much more. Starting this week, with a donation of 1 million servings of milk from California dairy farm families, each #FoodForThought mission of kindness post shared and engaged with on Instagram that mentions @gotmilk through September 30 will help contribute meals toward the accompanying 1 million meals goal.