Many dairy and nondairy proteins have undergone makeovers that improve some flavor, formulation and textural issues, as well as meet consumers’ nutritional demands.
Despite their dietary differences, dairy-eaters, flexitarians and vegans share a commonality: paying attention to the amount of protein they consume.
As consumers continue to focus on eating healthy, protein’s popularity shows no signs of slowing down. In fact, in 2019, 74% of U.S. households purchased products that claim to be an “excellent source of protein” at least once a month, says Lindsey Ormond, director of nutrition and research for Milk Specialties Global (MSG), Eden Prairie, Minn. She cites data from Nielsen Homescan for the 52 weeks ending Sept. 28, 2019.