Pursue Happiness adds blend of cold-brew coffee and CLA Plus whole milk
‘Cowffee’ is shelf-stable and contains 20 grams of protein.
Pursue Happiness, Union Springs, N.Y., said it launched cold-brew Cowffee — a blend of cold-brew coffee and trademarked CLA Plus whole milk. CLA is a naturally occurring fatty acid in milk that has been shown to have health benefits such as fighting cancer, heart disease, obesity and diabetes in animal studies. Pursue Happiness found a way to increase CLA by two to three times through a cow’s diet.
In addition to this healthy innovation, Pursue Happiness said cold-brew Cowffee has 20 grams of protein and is low in sugar, non-GMO, lactose-friendly and shelf-stable.