Successfully communicating sustainability leads top packaging trends
Innova Market Insights notes that consumer expectations around sustainability are higher than ever.
Clearly and successfully communicating sustainability credentials to consumers is key to developments in food and drink packaging. Innova Market Insights, Arnhem, the Netherlands, crowned this benchmark as the top packaging trend in 2020.
Innova’s consumer research indicates that consumer expectations around sustainability are higher than ever, pushing companies to prioritize eco-efficiency, especially in reducing food and plastic waste. In response, the food industry is increasingly committing to answering a more mindful consumer’s expectations in this area, while marketing this commitment on-pack, Innova said.