Oceanside, Calif.-based Pro Rich Nutrition LLC said it crafted an innovative sports nutrition product using time-honored traditions of ice cream making but with added nutrition. The company released the Pro Rich dairy-based frozen dessert, an offering that is fortified with 10-11 grams of protein, 26 vitamins and minerals, amino acids, organic prebiotic fiber and probiotic cultures in every serving.

According to Pro Rich, the product is made for all ages and provides nutritional benefits in the form of a dessert. It is available in five flavors, including JoJo's Original, Rocket Launch, Chocolate Chunk, Mint Madness and Strawberry Sundae. It is gluten-free, non-GMO and contains no artificial colors, flavors, sweeteners or preservatives. The suggested retail price is $11.79 per box of three 4.1-ounce tubes.