Convenient, nutritious foods top list of consumer trends
Many of today’s busy consumers are juggling their careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Food and diet play an essential role in this, with innovation increasingly looking to support consumer choices as many endeavor to balance the benefits and costs of these hectic lifestyles. This, in turn, raises the demand for nutritious foods that are easy to prepare, convenient and portable, while indulgent treats also play a role in relaxation and enjoyment, according to food and beverage market research firm Innova Market Insights, Arnhem, the Netherlands.
The “Right Bite” is one of Innova Market Insights’ top trends for 2020, reflecting how foods and drinks supporting lifestyle choices can fall into a number of areas. These foods and drinks all aim to help those wishing to embrace healthy lifestyles, balance busy schedules and/or reject their current lifestyles and search for change.