Fairlife LLC, Chicago, said it debuted Fairlife creamers, its latest line of premium products made with ultrafiltered milk. Fairlife creamers are available in four varieties: Hazelnut, Caramel, Vanilla and Sweet Cream.

Fairlife said its first venture into the creamer category comes at a time when more and more adults are drinking coffee. The coffee category is expected to grow from $15.1 billion in 2019 to $18.5 billion by 2024, and the creamer market is projected to grow alongside it, from $6.1 billion to $7.5 billion.

“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up,” said Bill Kelly, chief marketing officer at Fairlife. “We created Fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to enhance their coffee experience.”

Fairlife said its creamers have just five ingredients, including real ultrafiltered milk. All four varieties of the creamers are made without artificial flavors or sweeteners and have 40% less sugar than regular coffee creamers. Each flavor was crafted to deliver a touch of sweetness to help enrich the essence of a home-brewed cup without masking the coffee taste. The creamers are sold in 16-ounce bottles in the refrigerated dairy aisles of grocery and retail stores.