The federation calls attention to the importance of animal welfare in ingredient sourcing.
Iconic, a protein drink manufacturer based in Santa Monica, Calif., said it spearheaded the Grass Fed Federation, a collection of brands that prioritize the humane treatment of animals that are raised for food. Iconic is launching the federation with founding members that include Fourth & Heart, Epic Provisions, Chomps , and Tribalí Foods , all of which met the strict supply chain standards to be accepted.
Billy Bosch, CEO and founder of Iconic, had a vision for the federation as he found a sea of brands claiming “grass fed” with little to no substantiation.