The company also redesigned its a2 Milk packaging.
The a2 Milk Co., Boulder, Colo., said it launched a new national TV advertising campaign. The spots show how “Life is Better With You” and why a2 Milk is already filling millions of grocery carts coast to coast, the company said. The advertisements began Oct. 23 and are airing nationally on ABC, NBC, Bravo, Food Network and HGTV networks during major shows, including The Today Show, Top Chef, Young Sheldon and This is Us.
In addition, a2 Milk cartons are sporting a bolder color palette and crisp, new modern look meant to catch the eye of health-conscious consumers as they scan the crowded dairy case, the company said.