The 17th annual World Dairy Expo Championship Dairy Product Contest auction was held on Tuesday, Oct. 1 at World Dairy Expo in Madison, Wis. The auction, sponsored by the Wisconsin Dairy Products Association (WDPA), raised $27,904.

“This year’s contest set a new record of 1,536 entries” stated Brad Legreid, executive director, WDPA. “These entries encompassed a full-range of dairy products submitted by a comprehensive collection of dairy plants throughout North America. This contest keeps growing at an unprecedented rate as more dairy processors experience, first-hand, its myriad benefits.”

The 83 first-place winners received their trophies at the Oct. 1 auction and will have unique opportunities to market and promote their award-winning products, WDPA said.

A portion of the auction proceeds will be used to fund the Dr. Robert L. Bradley Scholarship, two Wisconsin Dairy Products Association scholarships and MATC Culinary Foundation Scholarship, which will be awarded annually to deserving students pursuing careers in the dairy industry. WDPA said it will also use a portion of the proceeds to fund a major sponsorship of the National Collegiate Dairy Product Judging Contest. 

Product donations also have been made in the past to the MATC Culinary Arts School, the University of Wisconsin Food Science Department., the Ronald McDonald House and the River Food Pantry.