The new poll, conducted by Morning Consult in partnership with IDFA, also found that many consumers want to see more variety in school milk offerings.
A new Morning Consult national tracking poll of 2,200 American adults, conducted in partnership with the International Dairy Foods Association (IDFA), points to a number of revealing consumer preferences for milk and related beverages.
When given the option to choose among whole, reduced-fat 2%, low-fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free) or “do not consume” milk, respondents overwhelmingly chose 2% and whole milks because they believe they are most nutritious for them and their families, Washington, D.C.-based IDFA said. Further, 86% of U.S. adults said they prefer dairy milk over “other” beverages, including plant-based beverages.