Prairie Farms Dairy expanded its yogurt lineup to include 6-ounce containers of whole-milk yogurt. According to the company, consumers can now enjoy a rich, creamy whole-milk yogurt made with milk from local dairy farms.
Traditional yogurt holds the top share of sales for the category, and whole-milk varieties have gained the most market share in 2019 — a whopping 7.9% increase in volume year to date, Prairie Farms said. More U.S. households are recognizing the many health benefits of whole-milk yogurt when making their purchasing decisions. Also, consumers want farm-to-table authenticity in their yogurt, which Prairie Farms said it delivers.
“[Our products travel] from our farm to the Prairie Farms’ local processing plant and on to a grocery store shelf within 48 hours. That’s what we do best,” said Prairie Farms dairy farmer, Sid Huls. Huls is a fourth-generation dairy farmer and co-owner of “Udder Hill Dairy,” where milk is sourced for Prairie Farms’ Quincy, Ill., yogurt plant.
Prairie Farms said it is different from many other dairy companies because it owns the farm-to-table cycle. Local farm families provide not only the highest-quality milk available but also own the manufacturing facilities where the dairy products are made.
Prairie Farms’ new 6-ounce whole-milk yogurts are made with local milk, natural flavors, active cultures and real fruit. They also contain no artificial growth hormones, flavors or colors. The yogurts come in flavors that include Café Latte, Salted Caramel, Lemon and more. “Our locally sourced milk makes for rich and creamy yogurt, and I’m sure it will win fans at the grocery store,” said Huls.