Horizon Organic teams up with Big Brothers Big Sisters of America to Launch #HorizonConfiDANCE campaign
It is taking to social media with Brooke Burke and Sterling Shepard to celebrate kid confidence.
Horizon Organic, part of Danone North America, Broomfield, Colo., and White Plains, N.Y., announced a partnership with Big Brothers Big Sisters of America for the upcoming back-to-school season. Together, they are “powering up passions with a campaign that will lead to something stronger than bones: self-confidence.”
Horizon Organic is asking consumers to use the world as their stage and take to Instagram or Facebook to show their #HorizonConfiDANCE. For every dance shared on Facebook or Instagram by Sept. 30 using #HorizonConfiDANCE, Horizon Organic will donate $5 to the Big Brothers Big Sisters of America, up to $200,000.