Each “Box of Happy” comes with a DQ gift card for Blizzard treats.
International Dairy Queen Inc. (IDQ), the Minneapolis, Minn.-based parent company of American Dairy Queen Corp. (ADQ), said its DQ brand will be delivering joy to the doorsteps of families across the country with the launch of “Box of Happy” — a first-of-its-kind experience-centric subscription box filled with hands-on fun. Fans may sign up at DQBoxofHappy.com to receive three months of summer-themed kits, each bringing to life a quintessential seasonal activity with a delicious twist.
“Although subscription boxes are hugely popular, today’s families are seeking unique experiences instead of more stuff,” said Maria Hokanson, executive vice president of marketing for ADQ. “DQ is taking a fresh approach with Box of Happy, inspiring parents and kids alike to make the most out of every moment of summer.”