Reddi-wip debuts first coffee creamer line
The new offering comes in Nitro Creamer and Sweet Foam flavors.
Reddi-wip, a brand of Chicago-based Conagra Brands Inc., moved into the coffee creamer category with the debut of its Barista line of cream-based products. The line comes in Nitro Creamer and Sweet Foam flavors.
Conagra said Reddi-wip Nitro Creamer can be used in place of a traditional coffee creamer. It delivers sweetness and cream and infuses coffee with a rich, velvety texture. The versatile creamer can be used in both cold and hot coffee beverages, as well as in non-coffee beverages such as root beer or orange soda for a root beer float or orange Dreamsicle-type experience.
Reddi-wip Sweet Foam can be used along with Nitro Creamer or other traditional coffee creamers. It adds a slightly sweet finishing touch, but the foam settles on top of the beverage as opposed to dispersing throughout like Nitro Creamer or other creamers. When used in conjunction with another creamer, Sweet Foam creates an even sweeter coffee experience, making it perfect for lattes, caramel macchiatos and more, Conagra said.
"Given the continued strength of coffee sales and the fact that many consumers already use our regular Reddi-wip in their coffee, we saw an exciting opportunity to bring a cream-based innovation to market that would better replicate popular coffee drinks and the coffeehouse experience," said Ryan Clark, president of the refrigerated and frozen division at Conagra Brands.
Conagra said that unlike other traditional creamers, the Reddi-wip Barista Series is dairy-based, not oil-based. Nitro Creamer and Sweet Foam are gluten-free and contain real sugar and no artificial sweeteners, flavors or preservatives. Both varieties are made with only six ingredients. The Nitro Creamer has 40 calories per serving, while Sweet Foam has 45 calories per serving. The line began shipping to retailers in May and will be available nationally in the coming months. The suggested retail price is $3.99 for a 13-ounce can.