Plant-based proteins have continued their growth into 2019. As more brands added trendy, vegan-suitable applications, demand for alternative proteins like soy and pea protein continues to grow drastically.

Brands have pursued the plant-based protein market actively despite the flavor challenges that these ingredients offer. Popular plant proteins like pea, rice, soy, or pumpkin seed can introduce a musty off-note to an application, as well as contribute qualities of the originating plant—hardly the flavor consumers desire in sweet smoothies or protein bars.

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