Kraft Heinz launches breakfast twist on its Lunchables brand
Brunchables allow consumers to build their own breakfast sandwiches.
Kraft Heinz Co., based in Chicago and Pittsburgh, debuted Brunchables, a breakfast version of its Lunchables brand. The offering allows consumers to build their own breakfast sandwiches with ingredients including ready-to-eat bacon strips, cheese, breakfast flatbreads and mini blueberry muffins.
“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” said Zach Meyers, director of marketing, Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
Kraft Heinz said the offering comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Brunchables are available nationwide and have a suggested retail price of $1.99 per pack.