Alexander replaces Steve Platt, who will retain an advisory position with the skyr producer.
Icelandic Provisions, a New York-based processor of traditional Icelandic skyr, said Mark Alexander joined the company as CEO on Feb. 11, 2019. Outgoing CEO Steve Platt will retain an advisory position with the company.
A veteran in the consumer packaged goods industry, Alexander brings a track record of developing successful long-term growth strategies and consistently delivering strong results through brand marketing, innovation, customer development and supply-chain transformation, Icelandic Provisions said. Prior to joining Icelandic Provisions, he held a wide range of executive positions around the globe at the Campbell Soup Co. over a 29-year period. Most recently, he served as senior vice president, president Americas, leading the company’s largest division and delivering competitive marketplace performance, significant margin expansion and category expansion via innovation and mergers and acquisitions.