Roger Massicotte is the new president of Saint-Hubert, Quebec-based Agropur Cooperative, effective Feb. 14. He succeeds René Moreau, who retired, the company said.

"The current political and market environment creates major challenges for us," Massicotte said. "I believe the key to tackling those challenges lies in Agropur's cooperative model. It rests on solid foundations. I am proud to step into Mr. Moreau's shoes. He has left us a cooperative that is in sound financial health and strongly positioned to continue its development."

Massicotte has been a member of Agropur's board of directors for 16 years, representing the Mauricie-Portneuf region. He was vice president of the dairy cooperative from 2017 to 2019 and has chaired the Environment Committee since 2010, Agropur noted. He has also been a member of the Human Resources Committee since 2017.