"That which we call a rose, by any other name would smell as sweet,” Shakespeare said. But would calling foods and ingredients “bioengineered” rather than “genetically modified” make them more acceptable to consumers?
USDA’s Agriculture Marketing Service (AMS) received over 14,000 comments about its May 4, 2018, proposed rule outlining provisions of the new National Bioengineered Foods Disclosure Standards (NBFDS). The comment period closed on June 3, and at press time, final regulations were slated for release in early December.