As full-fat diets continue an upward trend, Americans are embracing butter more than they have in nearly five decades. With butter sales doubling in November and December, Dairy Farmers of Wisconsin is encouraging state residents to "bake local this holiday season with Wisconsin butter."
Running now through the end of the year, targeted digital advertisements will appear on Facebook, Instagram, Spotify, Pandora, Wisconsin Public Radio and the Wisconsin Radio Network. The campaign is taking a targeted approach for digital and social media buys focusing on Wisconsin residents, specifically women 25 years and older, Dairy Farmers of Wisconsin said. In addition, at-home bakers can get in the holiday mood while listening to the Wisconsin Butter Holiday Playlist on Spotify.
"Adding fresh Wisconsin butter to your favorite recipe is the perfect way to elevate your baking and cooking this holiday season," said Suzanne Fanning, senior vice president of Madison, Wis.-based Dairy Farmers of Wisconsin. "Wisconsin's dairy farmers work hard to produce high-quality dairy products, and buying it locally is an excellent way to support them this season."
Ways to interact with the campaign include engaging with social media posts on America's Dairyland Facebook page, listening to the Wisconsin Butter Holiday Playlist on Spotify and supporting Wisconsin farmers by buying local, the organization said. This campaign complements Go Bold with Butter, the national butter campaign through the American Butter Institute, which is a trade association of the Arlington, Va.-based National Milk Processors Federation.