Get to know Generation Z
The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come.
Generation Z — comprising consumers aged 11 to 22 in 2018 — has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to global market research firm Mintel. Also known as the iGeneration, Gen Z is the most diverse in U.S. history, Mintel research shows.
Mintel revealed how the diverse and tech-savvy Generation Z is set to transform food and beverage formulation in the coming years during a presentation during IFT18.
Dairy processors would be wise to pay attention to this generation’s unique wants and needs. As Engagement Labs reports in its August 2018 report titled “Gen Z: The TotalSocial Generation,” Gen Z is expected to account for 40% of all consumers by 2020.
25%
That’s the percentage of U.S. teens age 15-17 who say they worry about staying healthy. Another 49% agree that drinking soda is unhealthy.
Source: Mintel research, 2018.
36%
That’s the percentage of U.S. parents with children under the age of 18 who agree that their kids enjoy eating international foods.
Source: Mintel research, 2018.
62%
That’s the percentage of young adults (age 18-22) who say they find culinary inspiration from social media to cook international cuisines at home. In comparison, only 46% of millennials (age 23-40) and 23% of Generation X consumers (age 41-52) say the same thing.
Source: Mintel research, 2018.
13.4
That’s the average number of conversations a Gen Z consumer has about brands, products and services each day, one-third more than the average 9.9 conversations among people in older generations.
Source: “Gen Z: The TotalSocial Generation,” Engagement Labs, New York.
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