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    Dairy Processor NewsIce Cream/Novelties

    Baskin-Robbins offering free samples of Pumpkin Cheesecake Cappuccino Blast on Sept. 2

    The company also is inviting guests to enjoy a small Cappuccino Blast for $2.99 from Sept. 1-Oct.31.

    Baskin-Robbins free sample
    August 29, 2018

    Baskin-Robbins, the world's largest chain of ice cream specialty shops, said it is giving guests a sweet boost this Labor Day weekend with a free sample of its Pumpkin Cheesecake Cappuccino Blast on Sept. 2 from 3:00 p.m. - 7:00 p.m. at participating Baskin-Robbins locations nationwide. Additionally, guests may enjoy any small Cappuccino Blast for $2.99 throughout September and October.

    Baskin-Robbins' Cappuccino Blast is a frozen coffee beverage that features a combination of coffee from 100% Arabica coffee beans, milk and ice cream blended with ice and topped with whipped cream and a cinnamon garnish, the Canton, Mass.-based company said. It is fully customizable with any ice cream flavor, including seasonal flavors such as Pumpkin Cheesecake, which features pumpkin- and cheesecake-flavored ice creams with ginger snap cookie pieces and a cinnamon cream cheese-flavored swirl.     

    "Our Cappuccino Blast is a popular frozen coffee beverage that guests can customize with any ice cream flavor and serves as a sweet afternoon pick-me-up," said Carol Austin, vice president of marketing for Baskin-Robbins.

    Baskin-Robbins is also spicing things up with its September Flavor of the Month, Chocolate del Fuego, a rich chocolate ice cream with hints of cinnamon and chili, churned with liquid chocolate chips and a spicy tres leches swirl. The flavor is inspired by traditional Mexican chocolate, Baskin-Robbins said, which is known to feature a sweet and spicy blend. Chocolate del Fuego is available in a cup, cone, milkshake, Cappuccino Blast and waffle bowl sundae and may also be featured in any one of Baskin-Robbins' customizable cakes.

    Finally, to help kick off the football season, guests may visit participating Baskin-Robbins locations to enjoy an all-time favorite flavor — Quarterback Crunch — which is celebrating its 40th birthday this year. It is made with vanilla-flavored ice cream with rice crunchies, a chocolate-flavored coating and a caramel swirl.

    KEYWORDS: dairy processor news ice cream marketing

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