DFA celebrates World Milk Day with the debut of Mülü
The temporarily renamed milk is part of the company’s aim to give milk the attention it deserves.
On World Milk Day, June 1, Dairy Farmers of America (DFA), Kansas City, Kan., repackaged milk with a modern look and a fresh name — Mülü — along with a fun and interesting marketing campaign, to give the beverage the attention it deserves. Milk offers 8 grams of high-quality protein per every 8-ounce serving, DFA noted, more calcium than seven cups of broccoli and five essential vitamins (A, D, B2, B12 and B3) — all without added sugar.
“Milk has been around for thousands of years, and during that time, the new and flashy has overshadowed what we know to be true,” said Monica Massey, senior vice president and chief of staff at Dairy Farmers of America. “Research shows milk provides nutrition that is an important part of a balanced diet that no other beverage can deliver. Dairy has the power to nourish the body, bring joy to your day and enhance the way we experience food.”