Breyers to add 100% Grade A milk and cream designation
The brand is updating packaging and partnering with American farmers through a sustainability fund.
Unilever’s Breyers brand, Englewood Cliffs, N.J., said it is adding the claim "Partnering with American farmers — 100% Grade A Milk & Cream" to its packaged ice cream this summer. The move is part of its ongoing pledge to source only the highest quality ingredients and support the livelihood of American farmers.
"At Breyers, it's simple. We care about the ingredients that make our ice cream great," said Russel Lilly, marketing director for Breyers. "We want everyone who enjoys Breyers ice cream to know that it not only tastes great, but is always made with high-quality ingredients."