The non-profit organization provides warm coats to those in need.
This winter, TruMoo chocolate milk, a brand of Dallas-based Dean Foods Co., is partnering with One Warm Coat, a national non-profit organization dedicated to providing free, warm coats to those in need. In the past 25 years, the organization has hosted approximately 27,000 drives, giving away more than 5 million coats, the brand noted.
For the nearly 15% of Americans living in poverty, a winter coat is a budget "extra" they can't afford. To help warm those in need, TruMoo is encouraging others to pay it forward by heating up a mug of TruMoo chocolate milk for a cozy treat and sharing a photo with the hashtag #WarmUpWithTruMoo. For every photo taken and tagged on Twitter, Facebook or Instagram through Feb. 28, TruMoo said it will help provide warmth for two people.