Mini Babybel named official snack cheese of popular Walt Disney properties
The announcement kicks off a multi-year strategic alliance between the two brands.
Mini Babybel, a brand of Bel Brands USA Inc., a subsidiary of Paris-based Fromageries Bel, was named the official snack cheese of Walt Disney World Resort in Florida, the Disneyland Resort in California and Disney Cruise Line. This announcement kicks off a multi-year strategic alliance between the two family-focused brands, Bel Brands USA said.
As part of the alliance, Mini Babybel will be prominently featured at a quick-service window within the new Toy Story Land, scheduled to open in 2018 at Disney's Hollywood Studios in Florida, the company noted. Toy Story Land will invite guests to step into the whimsical world of Pixar Animation Studios' blockbuster films where playtime stretches longer than a Slinky dog. Guests will feel like they've shrunk to the size of a toy as they play in Andy's backyard with their favorite Toy Story pals.