Providing a complete protein is one of the many qualities that makes dairy indispensable. These high-quality proteins that function across broad applications make dairy ingredients attractive to a wide audience. This is important as the demand for high-protein products continues to grow and protein inclusion in products becomes an expectation. Now brands are striving for robust claims to satisfy their protein-hungry customers.
In 2016, 64% of American adults proactively tried to consume more protein. The remaining 36% either felt they consumed enough protein or were unaware of the recommended amounts. In fact, 4 in 10 believe additional protein is unnecessary, but foods frequently consumed for breakfast fall short of the 20 to 30 grams per meal that is recommended. The good news is that with the variety of protein applications available for all-day consumption, attaining this recommended amount is easily possible.