Gehl Foods, Germantown, Wis., unveiled a new logo, look, feel and tone for its cheese sauces sold in foodservice outlets.

Gehl’s rebranding kit for foodservice operators includes dispenser fronts, posters, shelf talkers and glass clings. The company is sponsoring the “OOEY-GOOEY Sweepstakes” to encourage customers to order the rebranded point-of-sale materials and new dispenser decals.