How does a dairy processor address the public’s enlightened attitude about nutrition while still appealing to its inclination toward indulgence?
In the case of frozen dairy, a successful formulation strategy isn’t as convoluted as some might fear. That’s because today’s dairy devotees are content to let wellness and indulgence coexist on two sides of the same coin; in some cases, they even conflate the two. And when that happens, consumers can have their ice cream cakes and eat them, too.