Taste is most important when choosing high-protein beverages
DuPont Nutrition & Health released the results of its multi-phase “Beverage Key Drivers of Liking Study” which shows that consumers rank taste as their most important criteria when choosing a high-protein beverage.
According to the study, protein content ranked second, while protein source was significantly less important. The study was conducted to better understand consumer taste preferences in the competitive $2.7 billion U.S. retail ready-to-drink (RTD), high-protein beverage category.