4 opportunities for dairy processors to develop new milk products and to increase sales
Tetra Pak titles its four trends Indulgence, Personalized Products, Designer Dairy and The Natural Choice.
If consumers know that milk is good for them, then why aren’t they drinking it? The answer in part lies in the packaging. Milk “has not sufficiently evolved to meet the modern lifestyle,” according to a report from a supplier of packaging and processing equipment for the dairy industry. The gallon jug of milk is irrelevant to the 10% of Americans not eating breakfast and 73% of consumers worldwide who snack outside of mealtimes, sometimes replacing the meal itself.
The average age when consumers give up milk is 28. They said they did so for no particular reason (27%) or that they no longer like the taste (26%). They would come back to the category if milk contained more calcium and protein, if it were “all natural,” was digestible and came in new flavors and with a different smell.