Ben & Jerry's, Burlington, Vt. (a subsidiary of Unilever), rolled out a new way to eat ice cream today with its BRRR-ito — two scoops of ice cream rolled up in a crepe-like wrap, similar to a burrito.
Consumers can personalize their BRRR-ito by choosing two scoops of any favorite flavor combo. For first-timers, Ben & Jerry’s suggests the Half Baked BRRR-ito, with one scoop each of cookie dough and chocolate fudge brownie drizzled with chocolate fudge, topped with a crunchy cookie crumble.
The new ice cream concept is available nationwide in the company’s scoop shops.
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