A look at health, convenience and retailing trends shows the strong give-and-take relationship between dairy brands and consumers. For example, consumers embraced the iconic California Milk Processor Board’s “Got Milk?” campaign promoting the connection between milk and good health. They also followed the recommendations of health organizations and scientists, switching from whole milk to 2% to skim and back again.
A more recent example is the meteoric rise in sales of Greek yogurt, a dairy food that also has significant health benefits. Sales of Greek yogurt rose from just 1% of total yogurt sales in 2007 to 44% in 2013.