For milk processors ‘Be like Mike’ is now ‘Be like Tony, Kevin, Kemba or Ryan’
Core Power, a post-workout recovery beverage, tackles Tony Romo. MilkPEP tips off a new campaign with Kevin Love.
Back in the day, Gatorade encouraged young athletes to “Be like Mike.” Michael Jordan, that is. While many consider the former NBA star to be the GOAT (that is, the greatest of all time), marketers are looking for new kids (not old goats) to promote their wares.
This week MilkPEP and Core Power turned to the basketball court, the gridiron and the hockey rink to find celebrity endorsers.