Think about your favorite food or beverage — what makes you crave it? Is it refreshing, satisfying or nourishing, or does it enhance your day or lifestyle needs? We want Americans to crave foods that are good for them, because they taste great and meet their needs. Dairy foods are a part of the answer, if we can think differently about how milk and milk products can be a solution for consumer needs.
We must do a better job providing dairy foods and beverages that are exciting, portable, convenient, nutritious and tasty. We need to design them to meet specific need-states such as healthy aging, sports performance, family-friendly, meal solutions for weight management and more. While dairy foods offer many essential nutrients, when asked, people typically list only calcium and vitamin D for milk. We need to harness the potential of dairy’s total nutrient package, using the high-quality protein found in dairy foods (i.e., milk, cheese, yogurt) as the catalyst to capitalize on the many benefits consumers want.