The California Milk Processor Board launched an English-language series of television ads that encourage consumers to drink milk before bedtime. The humorous ads will result in proper sleep and for positive, lasting dreams. CMPB also created Spanish-language ads with the same theme. (See Dairy Foods, April 2013.)
“Milk has protein rich in tryptophan that can help improve sleep quality,” says Steve James, executive director of the CMPB. “As work and home life become more and more hectic, this new campaign aims to have consumers take a pause and establish a nighttime routine with milk. It is the real, simple choice for restful sleep.”