Yogurt is a bright star in the dairy firmament, and brands are seizing the opportunity. Chobani took to the air with television ads during the Oscar ceremonies. Muller Quaker Dairy expands distribution into the Midwest and Southeast.
Everybody loves yogurt: dairy farmers, dairy processors, industry vendors, retailers and consumers. Yogurt production in the United States rose 4.2% from 2011 to 2012, according to the U.S. Department of Agriculture.
Two brands took bold moves recently. Greek yogurt processor Chobani (Dairy Foods’2012 Processor of the Year) debuted a new advertising campaign on Sunday, Feb. 24 during the 85th Academy Awards show (the “Oscars”). And Muller Quaker Dairy, a processor of Greek and European-style yogurt, is pushing further into the United States from the Northeast. Their ads and public statements promote milk and nutrition.