Everybody loves yogurt: dairy farmers, dairy processors, industry vendors, retailers and consumers. Yogurt production in the United States rose 4.2% from 2011 to 2012, according to the U.S. Department of Agriculture.
Two brands took bold moves recently. Greek yogurt processor Chobani (Dairy Foods’2012 Processor of the Year) debuted a new advertising campaign on Sunday, Feb. 24 during the 85th Academy Awards show (the “Oscars”). And Muller Quaker Dairy, a processor of Greek and European-style yogurt, is pushing further into the United States from the Northeast. Their ads and public statements promote milk and nutrition.