Sustainability is not solely focused on environmental impact but also includes economic and social impact — the triple bottom line that creates healthy people, healthy communities and a healthy planet. If a solution is good for the environment but not economically feasible, it is not sustainable from a business standpoint.
Forty-four percent of frequent milk users have expressed an interest in environmentally friendly milk. In addition to consumer demand, fluctuating energy prices incentivize every segment of the dairy supply chain to consider the business case for sustainability. Dairy transporters can reduce operating costs and help ensure that consumers can continue to feel confident about choosing their favorite dairy foods and beverages first by measuring the impact (to provide a baseline), and second by making commitments to reduce energy use.