Smart Balance creates 2 units, changes name to Boulder Brands and moves to Boulder, Colo.
The two operating segments are Smart Balance and Natural.
Smart Balance Inc., Paramus, N.J., said today it is changing its name to Boulder Brands Inc., moving its corporate headquarters to Boulder, Colo., and establishing two business segments.
In a statement, the company said that with the recent acquisition of Udi's, it decided to establish two reportable operating segments, Smart Balance and Natural, which will formalize the way the company plans to operate its business. Beginning with the third quarter of 2012, the move will provide "greater clarity on the new strategic focus of the company." Chairman of the Board and CEO Steve Hughes called Boulder "the Silicon Valley of natural foods."