Consumers are searching supermarket shelves for tasty foods that contain fiber, according to new U.S. consumer research independently garnered for Tate & Lyle, a global food and beverage ingredient supplier.
Although most consumers don’t know how much fiber they need for optimal health or how much they’re currently consuming, they know they’re not getting enough—and are willing to pay a premium to get it. (For the record, the recommended daily fiber intake for men is 38 grams and for women 25 grams. The average daily intake for men is 19.5 grams; for women 12 grams.)