Philadelphia Indulgence from Kraft is a new way to enjoy chocolate
Philadelphia Indulgence is a chocolate cream cheese spread made Kraft Foods’ Philadelphia cream cheese. Kraft calls it “a completely new way to enjoy chocolate whether paired with salty snacks, breads, fruit or alone on a spoon.”
The company has had great success with its Philadelphia Cooking Crème and with shredded cheeses that include the cream cheese brand. When Dairy Foods visited Kraft Foods in October 2011 to report on the Processor of the Year, the company hinted it was developing additional Philadelphia brand extensions.