RealBeanz, Brooklyn, N.Y., believes that an iced coffee should do more than just satisfy the taste buds — it ought to assist with getting through the day and enhance one’s lifestyle without subjecting the body to harmful chemicals or unhealthful ingredients. This was the motivation behind the namesake ready-to-drink product that debuted in the New York Tri-State area at the beginning of the year.
Combining premium-brewed coffee beans and fresh, artificial growth hormone-free reduced-fat milk with a variety of functional ingredients, RealBeanz created a nutrient-rich drink that does not compromise on taste, according to Avi Blau, the company’s founder. The beverage, which sports the tagline, “Real Life Needs RealBeanz,” comes in five varieties: Energize, Focus, Resist, Relax and Trim & Fit. Energize is cappuccino with ginseng and vitamin B12, while Focus is caramel flavored and infused with ginkgo biloba and eluthero root extract. Resist, a mocha beverage, contains immunity-boosting ingredients said to help fight infections. The line’s decaffeinated variety is Relax, which has a vanilla nut flavor profile and is enhanced with chamomile and lemon balm for a calming effect. The diet cappuccino Trim & Fit variety is low in calories (thanks to the use of erythritol and a stevia-based sweetener) and contains 3 grams of fiber in the form of resistant maltodextrin, along with chromium and conjugated linoleic acid. The latter variety contains 60 calories per bottle, whereas the other four sugar-sweetened drinks have 140.
Inspired by old-fashioned milk bottles, the packaging and label design of RealBeanz adds an extra perk to this innovative beverage. A 9.5-ounce bottle has a suggested retail price of $2.29.