Pardon the cheesy pun, but Americans are fond of fondue. The Melting Pot Restaurants Inc., Tampa, Fla, said today its Club Fondue e-mail marketing program has enrolled its two millionth member. Club Fondue members receive invitations to wine events, food tastings and other benefits.
The Melting Pot chain serves cheese fondues, salads, fine wines and chocolate fondue desserts. It has more than 140 restaurants in North America in 36 states, Canada and Mexico. More than 15 locations currently in development,
"This is a significant milestone for our brand and the success of Club Fondue demonstrates that e-mail marketing is still a viable tool," said Cindy Haynes, senior vice president marketing for Front Burner Brands, the restaurant management company for The Melting Pot Restaurants.
"Club Fondue has helped us build guest loyalty and allowed each of our franchise owners to communicate local specials and events and provide rewards to their fondue fan base."