Dannon Co. Extends Activia Brand to Four New Styles of Yogurt
The Dannon Co., White Plains, N.Y., extends the Activia brand to four new styles of yogurt under the sub-brand of Selects. New Activia Selects offers consumers authentic yogurt recipes with the benefits of the company’s unique probiotic culture Bifidus Regularis (Bifidobacterium lactis DN 173 010), which has been clinically shown to help naturally regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle.
Activia Selects French is whole milk yogurt that comes in two forms. There is a blended European-style with a smooth and silky texture. Flavors are blackberry and raspberry, cherry, mango and pineapple. There’s also a version with large and fresh chunks of fruit on the bottom. Flavors are mixed berry and strawberry. Activia Selects Greek is thick and creamy blended nonfat Greek yogurt that is high in protein. Flavors are blueberry, pomegranate and berries, strawberry and vanilla. And last, there’s Activia Selects Parfait, which is a blend of creamy low-fat Activia yogurt, fruit pieces and crunchy granola on top. Flavors are mixed berry, peach, strawberry and vanilla. All Selects come in 6-ounce cups and have a suggested retail price of $1.29.