Ice cream marketer Ben & Jerry’s, Waterbury, Vt., a wholly owned subsidiary of Unilever, Englewood Cliffs, N.J., once again shows Americans that anything goes with ice cream, including adult-only liquor flavors. During the summer, the company rolled out Bonnaroo Buzz. Named after the legendary Bonnaroo music festival in Tennessee, and developed with a nod to that locale featuring a whisky-caramel swirl (the whiskey is cooked out), this coffee and malt ice cream includes English toffee pieces.
The flavor from these New England innovators that has raised some eyebrows and has made Saturday Night Live (SNL) fans laugh, just hit freezer cases last month. New limited-batch Schweddy Balls is an ode to a classic SNL sketch from 1998. The ice cream flavor features Fair Trade vanilla ice cream with a hint of rum and is loaded with fudge-covered rum balls and milk chocolate malt balls. (Go to www.benjerry.com and click on the Schweddy icon.)
Ben & Jerry’s formulators further show their admiration of late night comedy with Late Night Snack: a salty-sweet combination where vanilla ice cream carries a salted caramel swirl and fudge-covered potato chip clusters. Inspired by “Late Night with Jimmy Fallon,” the flavor is a tasty triumph to Jimmy’s satisfying wit. It also gives back by using two Fair Trade ingredients: cocoa and vanilla